In this day and age, outsourcing your firm’s Twitter and Facebook profiles to a social media agency has become an increasingly popular option, thanks to the increased flexibility and reduced costs. But what should you keep in mind when picking a company to work with? In this post, we are going to look at a few ways that you can use to pick an agency to work with.
Are They Skilled Communicators?
Social media platforms such as LinkedIn, Facebook and Twitter are all about communication and so your agency should be able to communicate concisely in order to ascertain that the reputation, as well as the values of your brand, are projected properly. An ideal social media agency is one that’s staffed by proficient communicators. Online marketing managers come from an array of roles centered around interaction with the public for example journalism, customer service, and PR roles. Your potential agency will mostly be made of a mix of individuals from these backgrounds, which is an excellent benefit over tasking one individual in-house with social networking, who is likely to be skilled in just one area.
Do They Understand Your Vision and Culture?
Ensuring that the agency comprehends your company’s culture as well as vision is of paramount importance. Keep in mind that the agency will be representing your brand online and so, they will need to know your company inside out. However, instead of expecting them to know your industry and brand from the start, it is your role as the client to make sure that the social media agency sticks to your company’s vision and values. When picking an agency, ascertain they understand your brand by teaching through a seminar.
The Proper Methods
Another important factor for differentiating social media agencies is through their operation methods. It is important to ascertain that the agency you are choosing is abreast with the latest methods that show substantial results. In order to succeed in this, you may want to keep yourself up to date with trends in the social media industry from sources like Social Media Examiner and Mashable. Only then will you will be able to properly audit social media agencies and their potential effectiveness. You will also be able to question them on the methods you’re uncertain about.
A common and effective way of comparing these agencies is through case studies. Ensure you ask when these campaigns were done, even as recent as a year ago. Keep in mind that the online space is quite dynamic and things change rapidly. Digital marketing trends were very different a few years ago and companies had different motives on social media.
With these tips, you can be certain that you will choose an ideal social media agency.